Starting with an one-year contract, it is the intention to extend

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Retain. Engage. Convert. Join ROMEO

Are you a data-driven storyteller who knows how to turn users into superfans? ROMEO, one of the world’s leading gay dating platforms, is hiring a CRM Manager to join our Communication & Marketing team at our HQ in Amsterdam.

About the role

We're looking for a creative, hands-on CRM expert who thrives on building smart, automated journeys that increase user retention, reactivate inactive users, and drive conversions to ROMEO PLUS

 As CRM Manager, you'll take ownership of our lifecycle marketing, from planning and segmentation to copy and performance analysis. You'll work closely with the communications team to align campaigns with product launches, commercial offers, and user retention & acquisition goals.

What you'll do

• Reporting to the head of communication and marketing, you will co-build and and own the CRM strategy across email, push, and in-app channels
• Develop and optimize lifecycle campaigns to boost user engagement
• Reactivate inactive or lost users with targeted re-engagement flows
• Increase free-to-paid (PLUS) conversion rates
• Create upsell opportunities that feel natural and relevant
• Analyse performance and make data-driven improvements
• Define CRM KPIs and own monthly reporting
• Bring technical expertise and best practices to help establish CRM as a core function,  including tool setup, system structure, and integration with other platforms at ROMEO, such as Zendesk and internal admin tools
• Understand user acquisition funnels and how CRM strategies can support long-term growth and retention

What we're looking for

• 5+ years of experience in CRM strategy, user engagement, and retention marketing - with a focus on optimizing user funnels
• Proven track record in retention and user engagement strategy
• Technical know-how to set up and scale CRM tools
• Experienced with segmentation, tagging, and automation logic
• You’re both creative and analytical, with strong writing and segmentation skills
• Able to manage multiple campaigns and adapt quickly
• Familiar with user acquisition strategies to support digital marketing
• AI tools savvy, we encourage the use of AI tools at ROMEO
• Fluency in English is required; additional skills in German, Spanish, Italian, Portuguese, or French are a plus
• Relevant experience in dating apps or LGBTQ+ platforms is a big plus

What we offer

• Full-time position in our centrally located HQ in Amsterdam near Central Station with stunning city views
• You start with a 12-month temporary contract (with the intention of longer term)
• Salary range €4000 - €4500 bruto per month (excl. holiday pay), depending on past experience
• A meaningful role in a purpose-driven LGBTQ+ tech company with plenty of opportunities for personal and professional growth
• A work culture that values authenticity, inclusivity, and rainbows, with a smart, passionate, international team
• Everything you need to do a great job (MacBook, etc.)
• Holiday pay (8% of yearly salary paid out annually in May), 25 annual leave days
• Pension benefits and travel allowance

Ready to make your mark?

Ready to make your mark? Apply now and help us shape the future of LGBTQ+ dating and community connection.

About us

ROMEO is the world's most exciting network for gay, bi males, and trans people. Our team consists of over 70 divers individuals from 15+ countries working in Amsterdam and Berlin. We're proud to connect millions of gay guys all over the world across borders, cultures, and languages.